FIXO

Created by Fidelidade in 2019, FIXO is an on-demand services platform. With a great network of specialized professionals, FIXO differentiates itself from its competitors by being an entirely digital platform that allows users to schedule a service in just a couple of minutes. The platform had already been launched when Fidelidade decided to rebrand it, challenging us to improve both mobile and web experiences.

Fidelidade’s goal was to improve and simplify the user experience, from searching to booking a service. The main challenge was transforming complex and time-consuming journeys, such as the login and checkout, into seamless and short flows that take only a few minutes to complete. Also, we were responsible for helping Fidelidade add new features that would enhance FIXO’s platform and improve its positioning in the on-demand services market.

In 2019, Fidelidade decided to rebrand their on-demand services platform, transforming Faustudo into FIXO. They challenged us to apply a new UI over existing Faustudo features.

We started the research phase by analyzing the benchmark. We also conducted focus groups, stakeholders and users interviews to understand user needs and match them with business requirements. Then, we created the Information Architecture of the solution using site mapping, blueprints, card sorting exercises, and affinity maps.

To improve FIXO’s user experience, we started by simplifying a key user journey: booking a service. To do that, we needed to transform a complex and time-consuming checkout flow into a seamless process that enables users to schedule a service in a few minutes. After looking for and choosing a service, users can personalize their requests by answering a few questions. Then, the platform delivers them an automatic budget with the final price. We also designed a new authentication flow integrated into the checkout process to simplify the experience.

In the new promo codes management area, users can see all available or already used promo codes and select the ones they want to use on their services’ requests. Users can also add or delete promo codes and share them with friends.

We designed a new homepage focused on helping the users find the most appropriate service for their current needs. We highlighted the search bar and added quick search tags for users to quickly find the services they are interested in. The organization by categories simplifies the quest for services and enables new ones to be added easily as the FIXO offer grows exponentially.

Besides all the features mentioned above, we keep adding new ones. More recently, we added the possibility to book recurrent services, as well as to pay with new payment methods. We also designed the services request’s managing flows, enabling users to access and change their services’ details.

We are also helping FIXO improve the service providers’ experience, creating an app for them to receive and accept service requests, manage their calendar, distribute collaborators for different services, and contact clients, among many other features.

FIXO continues to expand and evolve. There’s an ongoing effort to create new features that tap into unmet user needs and improve existing flows. This way, FIXO can keep growing and thriving in the market of on-demand home services.